CHAPTER 18 | GRAPHICS STANDARDS

The ACE Mentor Program logo is the cornerstone of the total identity system. There are two versions of the logo: a vertical format (at left) and a horizontal format. It is imperative that the logo be used in a consistent manner to maintain its visual impact, reinforce public awareness of the program and protect the organization’s trade name and trademark.

The logo should not be recreated or altered in any way that is different from the electronic files available or from how it appears in this manual.

COLOR PALETTE

The primary colors of the ACE Mentor Program palette are Pantone 7409, 675 and 3125. Whenever possible, match these colors in all materials for print or web.

Other versions available are grayscale or reversed out of a dark background. However, it is preferred that you use the color version if at all possible.

See Color Equivalent below:

#feb825

#c7118a

#00b4cb

LOGOS

VERTICAL LOGOS

SPECIALTY LOGOS

AFFILIATE IDENTITY LOGO

AFFILIATE IDENTITY

Some affiliates have expressed interest in developing their own logo to enhance their local branding efforts.  ACE has developed a template and basic design standards for the creation of individual affiliate identities. Please see the template logo and examples of other affiliate identities below.

EXAMPLES

FONTS

BODY TEXT

ACE materials are styled with the Arial family of fonts. For headlines and headings, use Arial Black, Bold or Arial Narrow Bold. Subheads can be styled in a Regular or Bold font. For larger blocks of copy, use Narrow or Regular. No additional fonts are required when using the ACE logo from the downloadable electronic files.

HEADLINES

ACE graphic headlines are designed with Bebas Neue family of fonts. No additional fonts are required when using the ACE logo from the downloadable electronic files (above). You can download this font for free by CLICKING HERE.

ACCENT TEXT

ACE graphic headlines are designed with the Lemon Tuesday family of fonts. No additional fonts are required when using the ACE logo from the downloadable electronic files (above). You can download this font for free by CLICKING HERE.