CHAPTER 18 | GRAPHICS STANDARDS
COLOR PALETTE
The primary colors of the ACE Mentor Program palette are Pantone 7409, 675 and 3125. Whenever possible, match these colors in all materials for print or web.
Other versions available are grayscale or reversed out of a dark background. However, it is preferred that you use the color version if at all possible.
See Color Equivalent below:
#feb825
#c7118a
#00b4cb
LOGOS
VERTICAL LOGOS
SPECIALTY LOGOS
AFFILIATE IDENTITY LOGO
AFFILIATE IDENTITY
Some affiliates have expressed interest in developing their own logo to enhance their local branding efforts. ACE has developed a template and basic design standards for the creation of individual affiliate identities. Please see the template logo and examples of other affiliate identities below.
EXAMPLES
FONTS
BODY TEXT
ACE materials are styled with the Arial family of fonts. For headlines and headings, use Arial Black, Bold or Arial Narrow Bold. Subheads can be styled in a Regular or Bold font. For larger blocks of copy, use Narrow or Regular. No additional fonts are required when using the ACE logo from the downloadable electronic files.
HEADLINES
ACE graphic headlines are designed with Bebas Neue family of fonts. No additional fonts are required when using the ACE logo from the downloadable electronic files (above). You can download this font for free by CLICKING HERE.
