The ACE brand guide is here to ensure that the experiences you create reflect the positive change we’re driving in the AEC industry. Our goal is to build an inspiring experience for all who engage with ACE.
ACE Mentor Program of America
Your blueprint for bringing ACE Mentor’s mission to life.
Guide to ACE Branding & Assets
Make an impact with purpose.
Brand Evolution
Design Philosophy
Empowering Our Mission
ACE Logos
Primary Logo
There are two approved formats—vertical and horizontal. When utilizing these logos, follow the given guidelines to ensure the ACE brand remains recognizable, impactful, and a powerful symbol of our program’s integrity and influence.
For social media profile logos, please proceed to the social media section.
Secondary Logo
The ACE anniversary logos, celebrating 5, 10, 15, 20, and 25 years of impact, are official variations of the ACE identity designed to honor significant milestones. These logos must always appear as provided in their official formats, without alteration.
For anniversaries not shown above, contact info@acementor.org
The ACE Mentor Program logo is the cornerstone of our identity, representing our mission, vision, and values with clarity and strength. To maintain its visual impact and reinforce public awareness, it’s essential to use the logo consistently across platforms and contexts.
*White Logo Versions Available for Download
Usage and Co-Branding
Clearspace
To ensure the ACE logo maintains its visual integrity and remains easily recognizable, always maintain a minimum clear space around the logo.
Incorrect Usage
To preserve the integrity, clarity, and consistency of our brand, we have outlined some helpful examples of improper logo usage.
Do not change the color or elements of the logo.
Do not change or alter the logotype.
Do not skew or alter proportions of the logo.
Do not change or alter the lockup of the symbol and logotype.
Do not place the logo on overly busy or complicated backgrounds.
Do not put the logo on contrasting color backgrounds.
Do not use outdated ACE Mentor logo.
*Logo can be
filled with words.
Co-branding for partnership logos
These samples are for ACE partners (Corporations, Foundations, Lending Partners) to ensure the ACE brand is accurately and consistently portrayed in all your communications. ACE logo clear space and correct usage (outlined above) must be adhered to in all co-branding instances.
Partnership Logo Templates
Co-branding for affiliate logos
This sample is provided to help ACE affiliates maintain a distinct identity while ensuring accurate and consistent representation in all communications. Affiliates must follow the clear space and proper usage guidelines for the ACE logo, as outlined above, in every instance.
Those interested in a specific co-branded design, please contact: info@acementor.org
Proper use of ace mentor name
When referring to our organization, please use the correct terminology: ACE, ACE Mentor, ACE Mentor Program, the ACE Mentor Program of America, ACE Mentor Program of (Your Affiliate).* Terms such as “ACE Mentorship”, “ACE Mentoring”, or “ACE Mentorship Program” are not permitted. Please avoid using any other variations.
Brand Colors
The ACE Mentor Program’s brand identity is built around three primary colors, each essential to maintaining a cohesive and recognizable look. To ensure consistency across all materials, always use the exact color codes provided on this page.
Primary Colors
#feb825
PMS 7409
R 254 G 184 B 37
#c7118a
PMS 675
R 172 G 41 B 115
#00b4cb
PMS 3125
R 0 G 180 B 203
Secondary Colors
#000000
PMS N/A
R 0 G 0 B 0
#ffffff
PMS N/A
R 255 G 255 B 255
#d0d0ce
PMS Cool Gray 2
R 208 G 208 B 206
Typography
Arial
“Arial” is a highly legible, sans-serif font that is perfect for body text due to its simplicity and clean lines. It can also be used for certain headings and headers, especially in more straightforward or professional designs.
“Bebas Neue” is a bold, all-caps font that is best suited for headings, headers, titles and section headers. It’s strong, clean lines make it an excellent choice for drawing attention and creating visual impact in larger text.
“Lemon Tuesday” should be used sparingly and only for accent pieces where you want to draw attention or create a sense of impact. Consider employing “Lemon Tuesday” for short, standout phrases, callouts, or key design elements.
Example Text Layout
Our Voice
How would we describe the voice of ace?
Every message should reflect our belief in the power of mentoring and the potential of the next generation in the AEC industry. ACE speaks with confidence and warmth, encouraging students, mentors, and partners alike. We celebrate success stories, highlight opportunities, and show genuine enthusiasm for learning, inclusion, and community impact.
When writing:
- Be positive and uplifting. Focus on progress, achievement, and opportunity.
- Be clear and approachable. Avoid jargon—write as if you’re speaking to a friend or mentor.
- Be inclusive. Use language that welcomes everyone into the ACE community.
- Be action-oriented. Inspire readers to get involved, volunteer, or take the next step.
Taglines That Define Us:
ACE Mentor
Engage. Excite.
Enlighten.
Transformative
Partners
Small Commitment. Big Rewards.
Alumni
Give back through Mentoring.
Students
Led by Mentors. Driven by You.
Logos & Signatures
Access official ACE profile logos, social media banners, and signatures to keep your content visually consistent and on-brand.
Coming Soon
Templates & Toolkits
Find ready-to-use Canva templates, campaign toolkits, and post examples to make content creation easy and aligned with national messaging.
Zoom/Teams Backgrounds
Show your ACE support during virtual meetings and events! Download branded Zoom/Teams backgrounds to represent with a polished, consistent presence.
Coming Soon
Additional Resources
Social Media Calendar
LINKTREE
Creating Social Accounts
Photography
The ACE Photography Library is your central hub for approved images featuring students, alumni, mentors, national programs, student work, and more! Browse and download photos for your needs to ensure a consistent, authentic ACE look across all visuals.
tips for the best pictures
When shooting architecture, buildings, and designs with a cellphone, it can be a challenge to capture the details, scale, and steadiness of structures, especially when you’re working with a limited tool. However, there are several techniques you can use to make sure your photos turn out great, even with just your phone!
Stabilize Your Phone
Use a tripod or stabilizer: If you don’t have one, you can stabilize your phone by holding it with both hands, keeping your elbows tucked into your body, and leaning against something solid, like a wall or railing. You can also use the phone’s timer or a remote shutter.
Student Work
Site Visits/Trades Days
Understand Lighting
Golden Hour: Early mornings or late afternoons (golden hour) provide the best light for architectural photography. Avoid Harsh Sunlight: Direct midday sunlight can create harsh contrasts and overly dark shadows.
National Programs
Background Visuals
Using rule of thirds
Place key elements (like eyes, horizons, or subjects) along these lines or at their intersections to create a more balanced, natural-looking photo. Most phones allow you to turn on the grid by turning it on in Settings > Camera > Grid.
Icons
To visually represent the mission of the ACE Mentor Program, we’ve created a custom set of icons that reflect key aspects of the AEC industry and our program’s impact. These icons bring clarity, consistency, and a fresh energy to our brand communications. Whether you’re highlighting mentorship, career paths, or industry skills, these graphics are designed to support storytelling across digital and print platforms.
Terms of Use for Brand Assets
ACE, as owner and licensor of the Marks and the Copyrighted Materials, has the obligation and right to preserve the value of the Marks and the Copyrighted Materials listed above by controlling the nature and quality of their usage. The ACE logo is copyrighted and can’t be altered or used outside of the above brand guidelines without prior written approval from ACE Mentor Program of America. ACE monitors the usage of it’s marks and logos and can suspend or revoke an affiliate’s usage, should circumstances warrant, at it’s sole discretion.
Social Media