Publicity and Marketing
Effective publicity and marketing help affiliates build awareness, strengthen community relationships, and communicate the impact of the ACE Mentor Program. Whether you are recruiting students and mentors, connecting with sponsors, promoting an event, or sharing program accomplishments, consistent messaging helps audiences understand who ACE is and why the program matters.
The resources below provide ready-to-use information and materials affiliates can incorporate into presentations, outreach, digital communications, sponsorship efforts, and other promotional activities.
Learn how the ACE Mentor Program combines career exploration, hands-on learning, and mentorship to introduce students to opportunities in architecture, construction, engineering, and the skilled trades. The ACE Education Overview provides a helpful snapshot of the program model, curriculum, student experience, and the impact ACE can have on students as they prepare for their next steps.
Use the Education Overview to:
- Introduce the ACE program model to schools, educators, prospective partners, and community organizations.
- Explain the student experience, including hands-on activities, collaborative projects, mentorship, and exposure to AEC careers.
- Communicate ACE’s educational goals and how the program extends learning beyond the traditional classroom.
- Highlight career exploration across architecture, engineering, construction management, and the skilled trades.
- Demonstrate student outcomes and impact when speaking with sponsors, schools, volunteers, and other stakeholders.
- Support presentations and outreach by providing a concise overview of what makes the ACE experience unique.
Tip: Use the Education Overview when introducing ACE to a new audience, then supplement it with local examples, student stories, photos, and accomplishments from your affiliate.
Get a quick snapshot of the ACE Mentor Program’s national reach and impact through key statistics on affiliates, mentors, students, scholarships, and alumni. The ACE Fact Sheet provides an easy way to communicate the scale of the program and demonstrate how mentorship, career exploration, scholarships, and industry support are helping prepare the next generation of AEC professionals.
Use the Fact Sheet to:
- Introduce ACE to schools, community organizations, and prospective partners.
- Support student and mentor recruitment with clear information about ACE’s reach and impact.
- Strengthen sponsor and fundraising outreach by demonstrating the scale of industry involvement and support.
- Incorporate ACE statistics into presentations, grant applications, reports, and promotional materials.
- Share ACE’s impact through websites, newsletters, social media, and other communications.
- Provide context for your affiliate’s local story by connecting local accomplishments to ACE’s broader national impact.
Tip: Pair national statistics from the Fact Sheet with your affiliate’s own student, mentor, scholarship, and alumni data to tell a stronger local story.
Access ready-to-use brochures, flyers, posters, and promotional materials designed to help affiliates introduce ACE and support local recruitment efforts. Download materials as provided or use the available Canva templates to customize select resources with information specific to your affiliate.
For audience-specific recruitment material, please visit the Recruitment Page
Each year, ACE collaborates with leading industry publication Engineering News Record to produce the ACE-ENR Yearbook, a collection of stories, stats, and news from the ACE world.
Read about the latest program trends. Be inspired by stories of student success and volunteer dedication. Learn about innovative approaches to mentoring implemented by local ACE affiliate programs. See how far ACE has come and where we’re headed in the future.
