Strategic planning determines where an organization is going over the next year or more, how it’s going to get there and how it’ll know if it got there or not. The focus of a strategic plan is usually on the entire organization, while the focus of a business plan is usually on a product, service or program.
This chapter contains information on the strategic planning process as well as some samples of strategic plan and sample templates. ACE National Strategic Plan is also included in this chapter for each affiliate to review and include in their strategic planning process. Lastly, this chapter includes the Maturity Matrix for affiliates to use as a self-evaluation tool to determine the maturity of their affiliate.